META: THE IMPACT WILL BE REAL

How do you move the needle on policy makers’ thoughts about the metaverse? By showing them the real world benefits.

For this campaign, I was invited on my first set after selling the idea of students interacting with woolly mammoths in the metaverse. I also worked on user interfaces for the metaverse and with vendors to produce 100+ social, print, display, and DOOH assets.

Director: David Slade

Production: Logan & Sons, Hornet

ECD: Wayne Kasserman

Art Directors: Morten Halvorsen & Martin Wysor

Copywriters: Billy McDermott & Tristan Eden