META: THE IMPACT WILL BE REAL
How do you move the needle on policy makers’ thoughts about the metaverse? By showing them the real world benefits.
For this campaign, I was invited on my first set after selling the idea of students interacting with woolly mammoths in the metaverse. I also worked on user interfaces for the metaverse and with vendors to produce 100+ social, print, display, and DOOH assets.
Director: David Slade
Production: Logan & Sons, Hornet
ECD: Wayne Kasserman
Art Directors: Morten Halvorsen & Martin Wysor
Copywriters: Billy McDermott & Tristan Eden